88% of key purchase decisions for retail, financial and automotive categories are discussed at home, and direct mail pieces give recipients a reason to talk over the offer.
74% of households either read or scan advertising postcards received.
56% of customers find print marketing to be the most trustworthy type of marketing.
70% of Americans say mail is more personal than the internet.
59% of U.S. respondents agreed with the following statement, “I enjoy getting postal mail from brands about new products.”
48% of people retain direct mail for future reference.